Social media have been very dramatic in driving the tourism scene… Burgeoning digital know how and the rise of digital instrument users specially smartphones have made this possible. Masterminds in marketing have quoted “The Digital Influencers” that now drives the niche segment to drive tourism out of it.
That’s all the present of the travel marketing and how the tourism industry is running. Whereas, the tourism of future is based on stimulation. We have already come across drone shots, showing a very new aspect of the place, the bird’s eye view or wide angle view. And, the ultra we can expect is the reality being changed into Virtual and more augmented. Already devices that can be attached to the our mobile phones exists where we can see ourselves in the middle of pacific or even at the top of the Everest.
Large exhibitions like ITB and WTM have already taken a bound in this VRs and ARs applications. Now, one can experience the chills of Himalayan from German fields of Berlin through a room that acclimatizes itself to 5000 metres. Since the CoVID-19 pandemic waging all across the globe, the time has now come for total digitization. Virtual summits, webinars have given access to common men to reach out to the large suppliers and even unknown destinations to be in the scanner of the potential visitors thanks to the power of social media and SEO/SEM. This shall likely to continue in the future much large way around.
The money function has moved into digital currencies. Aviation and hotel industry would be most hit with such cyrpto-currencies that are now being legitimatized by large economies in the Nordic nations already. Also, aviation sector will proliferate with zero-carbon emission tactics. Large advocacy campaign against the fuel use by air carriers have been discussed, so there will be an alternative to it.
Language barrier have already come down through English being widely accepted in major tourist destinations. But, thanks to machine translation we can choose to be in our language for any kind of communication even in a foreign land. With less use of human interactions, airports in India have been successfully distributing boarding pass through teller machines. Now, the maid service in our hotel could be some robots. Kind’a creepy yet safe!! Lets hope so.
Information dissemination will see a crucial change. Touch point and access to various destinations like museums will have more engaging activities where one can learn more. Large libraries have now transformed digitally. Similar the planetarium is one old school example of such educating destinations.
With constant machine learning in the edge of technological breakthrough, machines are learning the human algorithm of travel wish and tendency. Who knows, what’s NEW in technology of future. We can expect tangible change in the tourism industry and tendency in the nearest future.