The world Revenge itself is an awkward to relate with tourism, where tourism is an activity is seen as leisure, adventure where happiness and excitement is filled. For many people the word tourism cannot be meaning leading to any sort of vengeance, but now the situation has changed. The largest pandemic in the 21st century has led the people to take revenge through tourism.
Just a virus that’s invisible to naked human eyes has totally changed the human behavior like avoiding contacts and being more vigilant about contamination. Indeed it had been totally a depressing period during the time of lock down when summer had entered the Northern Hemisphere. Many people had their plans to travel across the globe, other part of the continent but this pandemic stopped it. It’s not only about the tourists but whole tourism industry had been hardly hit. So, time has come to intentionally cross the boundaries of restrictions and jump into the activities that has been barred. Thus, comes the positive reason to have Revenge Travel.
Revenge is for the all corporate in the tourism industry against the ordeal created by the pandemic. The hotels and airlines want a revenge against the lockdown, where the large amount of outstanding costs operations. Tour operators want revenge against the pause due to the lack of mobility. Revenge is also for the individuals who had their bookings but had to stop due to the CoV 19.
Statistics show that China, where the Corona virus had been erupted is now having large no. domestic tourism. More than 60 pct of occupancy of large American brand hotels while still the world is facing the second wave of Corona Virus pandemic. What would one call this, Revenge Tourism!! And, more into the USA, where it is more laissez faire are now forcefully coming out of their homes to celebrate and the number of bookings have already risen. And the tour advisors, tour operators offering lucrative tour packages and better price. Many low cost carrier airlines had to file for bankruptcy to dissolve their companies.
So in the history of human kind, this time would be remembered as the worst days for tourism. To this fact, travel motivation could be driven from vengeance, but the outcome is always sweeter.